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☆ Biden says he'll ban TikTok if Congress passes bill, but he's campaigning on it until then
▼ + stars: | 2024-03-08 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +10 min

Nathan Howard | ReutersSince Biden's playful intro post, his campaign's TikTok account has notched over 222,000 followers and over 2.4 million likes. The Biden campaign didn't immediately respond to a request for comment. On the app, users were greeted with a screenshot warning them that Congress was "planning a total ban of TikTok." TikTok goes to WashingtonU.S. political campaigns more broadly are trying to figure out how best to utilize TikTok. Last April, for instance, the White House said it was enlisting a squad of volunteer TikTok and Instagram influencers to help spread awareness of the Biden campaign.

Persons: Jaap Arriens, Joe Biden, TikTok, Maggie Macdonald, Biden, Kansas City Chiefs —, Macdonald, China's ByteDance, Troy Balderson, Shou Zi Chew, Nathan Howard, Donald Trump, Aaron Earls, Biden's, Karine Jean, Pierre, didn't, influencers, it's, Kennedy, Earls, Marilyn Monroe, Joe DiMaggio, Anupam Chander, —, Vivek Ramaswamy, wouldn't, We've, we'll, Anish Mohanty, Mohanty, that's Organizations: Nurphoto, Kansas City Chiefs, University of Kentucky, Washington , D.C, U.S, Chinese Communist Party, CCP, CNBC, U.S . Capitol, Reuters, Republican, Democratic, Senate, White, Biden, Washington U.S, Facebook, Democratic National Committee, Climate Power, Georgetown University Law Center, Congress, Trump, TikTok, Republican Party Locations: Australia, Singapore, Mexico, Washington ,, U.S, Ohio, Washington , U.S, Washington, China, Gaza

☆ A top TikTok music exec who helped turn the app into a force in the industry is leaving the company
▼ + stars: | 2024-02-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +2 min

Read previewPaul Hourican, TikTok's global head of music partnerships and programming, is leaving the company, the executive confirmed to Business Insider. Hourican joined TikTok around four-and-half years ago in London as an executive heading up the company's UK music operations. From there, he jumped into a role overseeing its European music operations before expanding into a global leadership position on the music team. AdvertisementTikTok launched a massive push into the music business during Hourican's tenure at the company, rolling out a creator-hosted radio station on SiriusXM , a music-streaming app in five countries, and an artist-services arm called SoundOn. Recently, the company has been flexing its influence in music as it battles with Universal Music Group over song licensing.

Persons: —, Paul Hourican, Hourican, TikTok Organizations: Service, Business, Universal Music Group, LinkedIn Locations: London, SiriusXM, TikTok

☆ Inside TikTok's fight against the most powerful music label in the industry and what could happen next
▼ + stars: | 2024-01-31 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere. "Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI. The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events. But TikTok, as a global social giant, is an important product for music artists and labels. This is why the music industry is seeking to capture more value."

Persons: Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano Organizations: TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM Locations: India, Australia

Universal Music Group, which represents artists including Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, says that it will no longer allow its music on TikTok now that a licensing deal between the two parties has expired. The licensing agreement between UMG and TikTok is expired as of Wednesday. Political Cartoons View All 253 Images“Ultimately TikTok is trying to build a music-based business, without paying fair value for the music,” UMG said. “Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters and fans,” TikTok said. Yet Universal Music also called new technology a potential threat to artists and said that TikTok is developing tools to enable, promote and encourage AI music creation.

Persons: Taylor Swift, Drake, Adele, Bad Bunny, Billie Eilish, UMG, ” UMG, TikTok, ” TikTok, ” Organizations: Universal Music Group, ByteDance, Universal Locations: UMG

☆ TikTok cuts about 60 jobs as January layoffs continue across tech industry
▼ + stars: | 2024-01-23 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +2 min

TikTok Music has launched on Wednesday in Australia, Singapore and Mexico to a small group of users. TikTok has cut about 60 jobs, CNBC confirmed, the latest tech company to downsize at the start of 2024. Tech companies like Amazon , Alphabet , Unity , Discord and Trend Micro have all cut staff in January, continuing a trend from last year, when the industry slimmed down and slashed costs following an extended boom. In November, ByteDance slashed hundreds of jobs in the company's gaming division, Nuverse. The layoffs indicated that ByteDance was scaling back its gaming efforts, an area where it's been competing with Chinese rivals Tencent and NetEase.

Persons: Dylan Jadeja, TikTok, ByteDance, it's, Tencent, we've Organizations: CNBC, NPR, Tech, Riot, Apple Locations: Australia, Singapore, Mexico, Los Angeles , New York, Austin , Texas, U.S

☆ How much TikTok pays employees in the US, from data scientists to software engineers, according to salary data
▼ + stars: | 2024-01-19 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +109 min

Some examples of salary offers for corporate functions include:AdvertisementAccountant, Expense Management : $73,000: $73,000 HR Business Partner : $127,680 median; ranging from $90,000 to $182,880: $127,680 median; ranging from $90,000 to $182,880 HR Specialist: $114,000 median; ranging from $85,000 to $170,000DesignEmployees on the design team "shape the visual representation" of TikTok's products and business, creating "unique designs that are not just visually appealing, but also express the aesthetic of our brand," the company wrote. : $320,000: $320,000 Android Software Engineer, TikTok Monetization : $210,000: $210,000 Android Software Engineer, TikTok Privacy : $190,000: $190,000 Android Software Engineer, TikTok Social : $126,640 median; ranging from $65,000 to $288,000: $126,640 median; ranging from $65,000 to $288,000 Android Software Engineer, TikTok User Growth : $227,000 median; ranging from $221,000 to $233,000: $227,000 median; ranging from $221,000 to $233,000 Applied Machine Learning Engineer : $273,340 median; ranging from $180,000 to $306,000: $273,340 median; ranging from $180,000 to $306,000 Applied Machine Learning Engineer, Recommendation : $190,000: $190,000 AR Effects Interactive Engineer : $125,000: $125,000 AR Software Engineer : $125,000: $125,000 Audio Engineer : $75,000: $75,000 Backend Engineer : $128,000: $128,000 Backend Engineer, Ads Platform : $172,000 median; ranging from $125,000 to $240,000: $172,000 median; ranging from $125,000 to $240,000 Backend Engineer, Content Ecosystem : $222,360: $222,360 Backend Engineer, Lark Innovation : $160,000: $160,000 Backend Engineer, Machine Learning : $157,680 median; ranging from $157,680 to $175,000: $157,680 median; ranging from $157,680 to $175,000 Backend Engineer, Risk Systems : $295,000 median; ranging from $150,000 to $320,000: $295,000 median; ranging from $150,000 to $320,000 Backend Engineer, TikTok Ads Creative and Ecosystem : $250,000: $250,000 Backend Engineer, TikTok Ads Creativity and Ecosystem : $207,500 median; ranging from $175,000 to $240,000: $207,500 median; ranging from $175,000 to $240,000 Backend Engineer, TikTok Eng. : $220,000 median; ranging from $160,000 to $285,000 0 #NUM! Software Engineer, Computer Vision : $165,000 median; ranging from $165,000 to $200,000: $165,000 median; ranging from $165,000 to $200,000 Software Engineer, Computer Vision, Intelligent Creation : $200,000 median; ranging from $200,000 to $265,000: $200,000 median; ranging from $200,000 to $265,000 Software Engineer, Core Services : $204,000 median; ranging from $125,000 to $244,680: $204,000 median; ranging from $125,000 to $244,680 Software Engineer, Core Service, Application Security : $129,680: $129,680 Software Engineer, CRM : $175,000 median; ranging from $125,000 to $300,555: $175,000 median; ranging from $125,000 to $300,555 Software Engineer, Data Access Team : $230,000: $230,000 Software Engineer, Data Mining : $169,680: $169,680 Software Engineer, Data Mining USDS : $182,400: $182,400 Software Engineer, Data Platform : $186,000 median; ranging from $170,000 to $216,880: $186,000 median; ranging from $170,000 to $216,880 Software Engineer, Data Security and Compliance : $180,000: $180,000 Software Engineer, Database Kernel Development : $130,000 median; ranging from $128,000 to $220,000: $130,000 median; ranging from $128,000 to $220,000 Software Engineer, Distributed Storage System : $285,000 median; ranging from $180,000 to $285,000: $285,000 median; ranging from $180,000 to $285,000 Software Engineer, Engineering Productivity : $195,000: $195,000 Software Engineer, Front-End : $147,000: $147,000 Software Engineer, Front-End, Ads Technology : $125,000: $125,000 Software Engineer, Full Stack : $180,000: $180,000 Software Engineer, Full Stack, Ads Technology : $147,500 median; ranging from $125,000 to $170,000: $147,500 median; ranging from $125,000 to $170,000 Software Engineer, Full Stack, E-Commerce Engineering and Architecture : $205,000: $205,000 Software Engineer, Full Stack, Vertical Solutions : $220,000: $220,000 Software Engineer, Global E-Commerce Customer Business : $195,000 median; ranging from $133,240 to $225,000: $195,000 median; ranging from $133,240 to $225,000 Software Engineer, Global Payment : $161,000 median; ranging from $155,000 to $215,000: $161,000 median; ranging from $155,000 to $215,000 Software Engineer, Gov. and Experience, TikTok E-Commerce : $241,540 median; ranging from $219,680 to $263,400: $241,540 median; ranging from $219,680 to $263,400 Software Engineer, GPU Management : $128,000 $128,000 $128,000 0 #NUM!

Persons: —, It's, TikTok, it's, ByteDance, TikTok Eng, Tiktok Organizations: Service, Business, US, of Foreign Labor, Live, US Data Security, Security, US Department of Labor, Corporate, Employees, TikTok, Tech, Commerce, Marketing, Staff, Trust, Safety, Brand, Android Software, Computer, Global Agency Relations, Global Security Technology, Infrastructure Engineering, Android, Machine, Interactive, Systems, Data Systems, Engineer, Commerce Data Intelligence, Commerce Logistics, Chain, Logistics, Media, US Tech Services, Big, Business Intelligence, Protection, Network Security, Business Systems, Cash, Cloud, Networking Software, Public, Tech Service, Technology, Technology Systems, Infrastructure, Network Business, NA, Defense, US Tech Service, Analytics, Research, Mining, Solutions, Tech Services, Pico, Forensics, Development, Control, Financial, CRM, Global, Learning, Traffic, TCMS, Communications, Graphics, Monetization Technology, Management, Products, Resources, IDC Logistics, DevOps, IOS, GNE Global, Software, Procurement, Commerce Global, Strategic, Global Business, Merchant, Mobile Security, Mobile Software, Multimedia Research, Regional, Sound Engineering, Professional Services, Community, Relations, Real, Commerce Trading, Creative, Enterprise, Virtual Network, Storage, Data Security, Smart, Finance, ML Systems, Cloud Infrastructure, TikTok US Tech Services, Monetization Tech, Learning Systems, Core Services, Core Service, Data Mining, Engineering, Commerce Engineering, Mobile, Revenue Management Locations: ByteDance, TikTok, TikTok Commerce, America, Mexico, Americas, Commerce

☆ India is blocking TikTok's owner from offering music streaming as the company looks to build a Spotify competitor
▼ + stars: | 2024-01-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok's owner is shuttering its music app Resso in India in response to government orders. The move comes as TikTok is rolling out a separate music app in five countries. AdvertisementTikTok's parent company ByteDance is shutting down its music-streaming app Resso in India at the end of this month, a company spokesperson confirmed to Business Insider. The app blends some of the social features of TikTok with music streaming. The company hasn't announced plans to roll out TikTok Music in India.

Persons: TikTok, —, Resso, hasn't, ByteDance, SiriusXM, Paul Hourican, Moneycontrol Organizations: Service, Business, Apple, Spotify, Apple Music, YouTube, US, BI Locations: India, China, Brazil, Indonesia, Australia, Mexico, Singapore, Mesa , Arizona

☆ Federal judge blocks Montana's TikTok ban, which would have been the first of its kind
▼ + stars: | 2023-12-01 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +3 min

TikTok Music has launched on Wednesday in Australia, Singapore and Mexico to a small group of users. A federal judge in Montana has blocked a law that would have resulted in a state-wide ban of TikTok starting on Jan. 1, 2024. Before the judge's preliminary ruling, Montana was set to become the first U.S. state to ban the popular video and social media app, which is owned by the China-based tech giant ByteDance. ByteDance sued Montana in May to "prevent the state of Montana from unlawfully banning TikTok," the company said at the time. The lawmakers were concerned that the Chinese Communist Party may be able to access the data of U.S. citizens, and have considered implementing a nation-wide ban on TikTok.

Persons: Donald Molloy, Greg Gianforte, Molloy, General, ByteDance, Shou Zi Chew, TikTok Organizations: Communist Party, Montana, State, Chinese Communist Party, Oracle Locations: Australia, Singapore, Mexico, Montana, TikTok, U.S, China, Texas

☆ A new TikTok study signals to the music industry that its app is a friend, not a foe
▼ + stars: | 2023-11-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

"This report will focus on how TikTok users' engagement with artists and their music is associated with higher streaming volumes, while also identifying distinctive consumer behaviors that make TikTok users uniquely valuable to the music industry," its authors wrote. In the US, the margin was smaller: 38% of TikTok users said they'd been to a live music performance in the past year, compared to 33% overall. Attendance at live music events has been on the upswing generally this year. For instance:In the US, 62% of TikTok users pay for a music-streaming service compared to 43% of surveyed consumers overall. TikTok users' willingness to pay for music streaming could be good news for the company as it looks to grow TikTok Music subscriptions in new markets like Australia, Singapore, and Mexico.

Persons: TikTok, they'd, Charlie Puth, Taylor Swift, Drake, they've Organizations: Business, UTA, Amazon Music Locations: Mesa , Arizona, US, Germany, Indonesia, Brazil, Australia, Singapore, Mexico

☆ TikTok-style feeds are surging in music as streamers battle for young listeners
▼ + stars: | 2023-09-07 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

The streaming world is fighting to court young users who want a blended social-music experience. SoundCloud isn't alone among streamers in embracing TikTok-style song discovery and active listening. And, TikTok itself runs a "For You" page in its newly released music-streaming app, TikTok Music, which is currently available in five countries. SoundCloud has long encouraged active listening in its app by putting commenting front and center, offering a messaging tool, and encouraging artist-to-fan interactions. She added: "Younger consumers are more interested in having a more social streaming experience."

Persons: SoundCloud isn't, TikTok, Tatiana Cirisano, Cirisano Organizations: Spotify, YouTube, MIDiA Research, TikTok

☆ We got an early look at TikTok's new music app that hasn't arrived in the US yet. The Spotify rival made great playlists but had a few big flaws.
▼ + stars: | 2023-08-17 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. This sets it apart from leading streamers like Spotify and Apple Music, which have limited in-app social features. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

Persons: TikTok, Tatiana Cirisano, Cirisano, It's, MIDiA Organizations: Spotify, Apple Music, MIDiA Research, TikTok, TikTok Music, YouTube Locations: Singapore, Brazil, Indonesia, Australia, Mexico

☆ We tried TikTok's new music streaming app. Here's how it could win over users — and what it needs to fix.
▼ + stars: | 2023-08-14 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. But other relative newcomers like YouTube Music have shown there's room to break into music streaming, particularly for platforms that can leverage another popular app to drive sign-ups. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

☆ TikTok takes on Spotify, Apple Music as it expands into music streaming
▼ + stars: | 2023-07-25 | by ( Sheila Chiang | ) www.cnbc.com time to read: +3 min

Some market shareThe music streaming market is currently dominated by Swedish giant Spotify and Apple Music. Spotify commands almost 31% of the global streaming market with Apple Music following with 13.7%, according to the International Music Summit Business Report 2023. But Cirisano said that heavy TikTok users could convert into TikTok Music users if they are using other services such as Spotify. Still, Woo of Phillip Securities Research said TikTok Music presents a "low risk" for Spotify and Apple Music. Spotify and Apple Music did not respond to CNBC's requests for comment.

Persons: TikTok, Tolga Akmen, Jonathan Woo, Ole Obermann, Tatiana Cirisano, Cirisano, Woo Organizations: Afp, Getty, Spotify, Apple Music, Phillip Securities Research, YouTube, MIDiA Research, CNBC, MiDIA, Apple, International Music Summit, TikTok Locations: TikTok, Indonesia, Brazil, U.S, Australia, Canada, Germany, France, Sweden, South Korea, Swedish

☆ TikTok tests music-streaming service in Australia, Mexico and Singapore
▼ + stars: | 2023-07-19 | by ( Sheila Chiang | ) www.cnbc.com time to read: +2 min

TikTok Music has launched on Wednesday in Australia, Singapore and Mexico to a small group of users. TikTok is launching its subscription-based music streaming service in Australia, Mexico and Singapore to a small group of test users on Wednesday. The expansion comes after the popular short video app launched TikTok Music in Indonesia and Brazil earlier this month. TikTok Music allows users to sync the music-streaming service to their TikTok accounts. "TikTok Music is a new kind of music service that combines the power of music discovery on TikTok with a music streaming service offering millions of tracks from thousands of artists," a spokesperson said.

Persons: DataReportal, TikTok, ByteDance Organizations: U.S, TikTok, Spotify, Apple Music, Warner Music Group Locations: Australia, Singapore, Mexico, Indonesia, Brazil, Montana, India, Southeast Asia

☆ TikTok, Warner Music Group to partner in music licensing deal
▼ + stars: | 2023-07-18 | by ( ) www.reuters.com time to read: +1 min

July 18 (Reuters) - Warner Music Group (WMG.O), the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues. The multi-year deal will help Warner Music's artists and songwriters unlock new revenue and marketing opportunities from TikTok's more than 1 billion users, the companies said on Tuesday. Social media platforms like TikTok have seen many new artists go big when content featuring their music went viral, helping them clinch major record deals. The deal licenses the collection of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music - the social media app's premium streaming service, video editor CapCut, and TikTok's Commercial Music Library. Reporting by Zaheer Kachwala; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

Persons: Warner, Warner Chappell, CapCut, Zaheer Kachwala, Devika Organizations: Warner Music Group, Radiohead, Social, Warner, Wrestling Entertainment, WWE, Warner Recorded Music, Warner Chappell Music, Thomson

☆ TikTok is hitting the accelerator on its Spotify rival as it tests music streaming in 3 new markets
▼ + stars: | 2023-07-18 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

The TikTok spokesperson also said the company will have "more news to share on the launch of TikTok Music in the coming months." With TikTok Music, the company can connect the dots between music discovery and audio streaming. TikTok Music users can sync their accounts directly to TikTok, making it easy to hear a song snippet and then click over to stream the full track. TikTok Music is set to eventually replace Resso in the latter two markets. Outside streaming, TikTok has been experimenting with other ways to make money from its influence over music.

Persons: TikTok, Jonny Kaps, we've, Daniel Ek, ByteDance, Resso Organizations: Spotify, Apple Music, TikTok Locations: Australia, Mexico, Singapore, Brazil, Indonesia, India

☆ TikTok is quietly testing 'Hot 50' and 'Viral' song charts in its app as it pushes deeper into the music business
▼ + stars: | 2023-07-07 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok has begun testing showing "Hot 50" and "Viral" charts to some users. TikTok's parent ByteDance announced a new "TikTok Music" streaming app in two markets this week. TikTok is testing a new feature that shows "Hot 50" and "Viral" music charts to a small subset of users, a spokesperson confirmed to Insider. Hot 50" track on July 6, 2023 was "Get Off The Wall" by Philly Goats. TikTok's music charts may never expand beyond its current limited test, the spokesperson said.

Persons: TikTok, ByteDance, Justine Skye, Lil Donald, Fleetwood, Matthew Wilder's, Jonny Kaps, we've Organizations: TikTok's, Philly, Philly Goats, Spotify Locations: Indonesia, Brazil

☆ ByteDance launches new music streaming service in Brazil, Indonesia
▼ + stars: | 2023-07-06 | by ( ) www.reuters.com time to read: +1 min

SAO PAULO, July 6 (Reuters) - Chinese company ByteDance, which owns short-video company TikTok, on Thursday said it will launch a new music streaming service in Brazil and Indonesia, as it tries to become a player in that market. The initiative is a new attempt by ByteDance, as the company in a statement said it will stop its existing music streaming service Resso as of Sept. 5 in both countries. Media reports late last year said ByteDance was planning an expansion into more countries of its music streaming service, a market currently led by companies like Spotify (SPOT.N). TikTok Music will have three monthly plans in Brazil that will cost between 8.5 reais ($1.73) and 26.9 reais, data on its website showed, slightly below the service price Spotify offers. ($1 = 4.9218 reais)Reporting by Andre Romani; Writing by Carolina Pulice; Editing by Mark PorterOur Standards: The Thomson Reuters Trust Principles.

Persons: ByteDance, Andre Romani, Carolina Pulice, Mark Porter Organizations: SAO PAULO, Media, Spotify, Thomson Locations: Brazil, Indonesia, India

☆ TikTok is quietly moving in on record labels' territory and insiders say its ambitions could end up 'pissing off' music partners
▼ + stars: | 2023-05-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +12 min

Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.

☆ TikTok has shuffled key music execs who work with artists as its owner streamlines its operations
▼ + stars: | 2023-04-27 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok has shifted staff on its music team in North America. An exec from its song-distribution tool is now leading TikTok's artist services for the region. TikTok has shuffled staff on its music team in North America over the past few months, naming a new artist-services lead and moving a key exec into a role at its parent company. TikTok has invested heavily in its music staff over the last few years after becoming an essential platform for song discovery and artist marketing. The company may even roll out its own TikTok Music streaming service one day, a trademark filing suggests.

☆ How TikTok is trying to become the music industry's everything app, even if it risks 'pissing off' record labels
▼ + stars: | 2023-04-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +11 min

☆ TikTok is quietly testing a podcast feature that allows users to listen to audio in the background
▼ + stars: | 2023-01-17 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok is testing a new "Podcasts" feature that allows users to listen to audio in the background. TikTok is testing a new "Podcasts" feature that allows users to continue to listen to a video's audio even while the app is in the background. Ordinarily, moving away from a TikTok video pauses it outright. One in three respondents said YouTube was their preferred podcast app, followed by Spotify and Apple Podcasts. Spotify has since borrowed tactics from TikTok, including testing a TikTok-like feed for discovering audio on its app.

☆ How TikTok is changing the music industry
▼ + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com time to read: +15 min

TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.

☆ How TikTok and the music industry are bound to each other as 'frenemies,' even as they battle over licensing
▼ + stars: | 2022-11-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +10 min

All of these promotional functions have benefited the music industry, boosting streams on platforms like Spotify or Apple Music and helping artists grow their fan bases. The company filed a US trademark application in May for a potential music-streaming product called "TikTok Music," Insider first reported. Licensing negotiations to either expand Resso or introduce TikTok Music into other markets are underway, a person with direct knowledge of the process told Insider. Licensing negotiations are nearly constant in the music industryByteDance and TikTok already have existing agreements in place with major record labels and publishers like Warner Music Group, Sony Music Entertainment, the National Music Publishers' Association, and ICE. Last quarter, YouTube's head of music wrote that the company paid out $6 billion to the music industry over a 12-month period.

☆ TikTok already took over as Gen Z's social platform of choice. It might be coming for Spotify next.
▼ + stars: | 2022-10-13 | by ( Nidhi Pandurangi | ) www.businessinsider.com time to read: +3 min

Insider first reported that ByteDance had filed a trademark application for "TikTok Music" in May. Move over, Spotify and Apple MusicInsider first reported that ByteDance had filed a trademark application with the US Patent and Trademark Office in May for "TikTok Music." TikTok is now moving to snatch market share from the likes of Spotify and Apple Music. It has also been grabbing market share from other streamers in the past year. However, more market share does not mean more money trickling in.

Search resuls for: "TikTok Music"

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